Most small business owners start their holiday marketing the week of Black Friday.

By then, the buyers who were going to shop with you have already made their list. And you’re not on it.

Holiday shoppers browse, save, and decide weeks before they buy. The brands that win the season are the ones who showed up while people were still deciding.

So this week I’m giving you four moves to make before November hits. No ad budget required.

Move 1: Pick one hero product.
Not your whole catalog. One product you can talk about in your sleep.
Then give it a gift angle. Who is it for? The coworker. The host. The sister who has everything. When you tell people who to buy it for, you make the decision easy.

Move 2: Go live before you feel ready.
People buy from people they can see.
A ten-minute live showing your hero product, how it’s made, and who it’s perfect for will do more than a week of perfect photos. Answer questions in real time. Show the packaging. Say the price out loud.
On KarmaChic, Brand Partners go live and broadcast across our curated social channels at once, and the replay stays on the site so it keeps selling after you log off.

Move 3: Build your list now, not in December.
Your holiday email is only as good as the list you send it to.
Offer something small for an email: early access, a gift guide, a first look at your holiday drop. Every name you add this month is a buyer you can reach directly when it counts. Your list, your data, your buyers.

Move 4: Post your shipping cutoff early, and post it often.
Nothing kills a holiday sale like “will it get here in time?”
Pick your last ship date now. Put it in your captions, product pages, and emails. A clear deadline is the most honest urgency you’ll ever use.

Your Holiday Game Plan
Grab the free Holiday Sales Blueprint in The Library at karmachicmp.com/pages/the-library. It’s the full plan for prepping, promoting, and selling through the season.

And if you want people to actually see your hero product this year, that’s exactly why I built KarmaChic. We don’t just give you a digital shelf. We give you a megaphone. Lives, replays, spotlights, and a community in your corner, with zero commission on your sales.

Apply to become a Brand Partner 

See you on the live 💖
Sara Q.