📢 Let's Talk About Digital Resilience 👇

📢 Let's Talk About Digital Resilience 👇

It's unfortunate how we are often pigeonholed into relying on platforms controlled by elites—platforms that can alter the rules, algorithms, or even ban content whenever they feel compelled. Recently, we've seen businesses lose their livelihoods overnight due to changes on platforms like TikTok. This is a sobering reminder of the power these platforms hold over the visibility and growth of our businesses.

This isn’t just about TikTok. It's a call to action for all of us to take ownership of our audiences. While social media is a powerful tool, remember that the audience you build there is essentially "rented." To truly safeguard your business, you need to capture your audience through other methods:

  • Build an email list—it’s one of the most valuable assets you can have.
  • Create a system to collect direct contact information from your audience.
  • Diversify how you reach your audience with tools you control.

Let's band together to support those whose businesses were impacted and take this as a lesson to build resilience into our own. 🌟

💡 What are you doing to safeguard your audience and business? Share below—I’d love to hear your ideas!

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